National Water Safety Month takes place annually each May 2010, and is proclaimed as a joint effort of the World Waterpark Association, the Association of Pool & Spa Professionals, the National Recreation & Park Association. The Independent Pool & Spa Service Association and the International Swimming Hall of Fame. These organizations represent businesses and other individuals and agencies involved in bringing safe, enjoyable aquatic activities to the American public, from home pools and spas, to waterparks and resorts, to public swimming and water recreation facilities. This designation has been made in recognition of the popularity of swimming and other water-related recreational activities in the United States, and the resulting need for ongoing public education on safer water practices, including swim lessons, the buddy system, parental supervision, following the posted rules, and always being “water aware”.

To help WWA members take advantage of the positive opportunities presented by this community-service event, the World Waterpark Association offers a detailed public-relations "How-to" Guide. Available in electronic format, this guide provides tips on generating publicity surrounding National Water Safety Month, ways in which park members can communicate with the media and creative public relations suggestions members can use to promote their efforts.

Specifically, the PR Guide includes: