Learn valuable tips on selling more of the right kind of merchandise in waterpark gift shops as well as becoming versed in the most cutting-edge trends in the leisure facility merchandise industry. Learning Objectives: a.) By the end of the session, attendees will be versed on trends in the waterpark merchandise industry. b.) By the end of the session, attendees will be able to use tips to sell more merchandise to waterpark guests. c.) By the end of the session, attendees will have new ideas on how to make their operations more profitable.