The major objective of this course is to give waterparks ideas for new ways to make money, especially in this tough economic climate. Operators who have successfully implemented these programs will give the how to & how much on all kinds of revenue generating ideas. Learn about starting successful programs like swimming lessons and day camps. Find out if investments like cabanas and lighting for night slides really pay off. Hear about innovative ways to market season passes, including upgrades a brand new kind of season pass. Learn marketing strategies that put partnerships and promotions to work for your park. If you're looking for that million dollar idea you just might find it here!