| Crisis Management of the Media Workshop: The Press 4-1-1 on 9-1-1 |
Date: Wednesday, October 21, 2009
Time: 9:00 a.m. - 4:30 p.m.
Speaker: Lisa Rau, Tiffany Woodward, Kristie Moses, Jason Arthur, Det. Jed Seidl
Class Description:
The urgency of news cycles today is astounding. A rule that is all but written in stone: The press does not take time off from 9-1-1. It might be easier to think that in case of an accident or emergency that you’ll "wing it" with the press, simply state the facts and you’ll come out fine. Or worse yet, you might think that "no comment" will help keep the stories at bay. As many who have been through an incident know, it doesn’t work that way. You must be prepared and practiced in order to represent your park when bad news hits. Years of building goodwill can be torn down with the mishandling of one incident. Are you, your staff and your park prepared in the event of a crisis? A crisis that could bring the press to your property within minutes? Many members of the media are hungry to get an exclusive, scoop telling facts, or even, in the race to be first, report hearsay or eye witness accounts from "on-the-scene" guests. If you are a member of management at any level, you should view it as part of your job to help protect your park’s reputation, image and brand. This interactive course will provide managers with media training and course work on industry topics, to include dealing with accidents, drownings, news-generating epidemics, water-born issues, and even sexual predators. Following a morning session of media training, expert speakers will present the topics, and then throughout the day there will be group activities and roundtable discussions. A popular class, this is a must-take for the novice supervisor or the seasoned executive alike. Use it for new knowledge, or to sharpen media-handling skills and professionalism in presentation. Tuition is $169.
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